Executive Vice President
Rich Masters is an executive vice president at Qorvis Communications and a battle-tested expert at navigating the complex American political environment on behalf of multinational corporations, foreign nations and political leaders in the U.S. and around the globe. Masters is recognized as one of America’s top political and media-relations experts and has developed a method for delivering complex and difficult policy and political messages that resonate with audiences in the U.S. and around the world. His program for political debate and messaging has been featured in Businessweek, The New York Times, NPR and the Atlantic Monthly. He also established Qorvis Communications media-and message-training studio in Washington to put train clients under simulated game-time media pressure.
Masters brought together the skills he gained as a winning campaign manager, message developer and investigative reporter to produce award-winning results for Fortune 500 companies, foreign sovereign governments and top trade-association campaigns. That tested experience paved the way for him to lead MSLGROUP’s American Crisis/Issues Communications Practice.
Masters served as communications and senior policy advisor to former U.S. Senator Mary Landrieu (D-LA), managing complex environmental, healthcare, energy and trade issues. He joined then-Qorvis Communications to run public-affairs campaigns on behalf of some of Washington’s most influential policy and trade groups. He has provided media and message training to hundreds of clients, including diplomats, members of Congress, corporate executives, Nobel laureates and scientists at the Centers for Disease Control.
Masters began his career as an on-air radio personality, then became a highly-rated television host and an established campaign manager. Through those experiences, Masters has developed a finely tuned ability to understand issues and craft winning messages that can influence American voters and consumers.