Qorvis Communications has a deep appreciation of the influential role trade and professional associations play in business and government, as well as their unique governance issues. We work closely with association communication and marketing leaders to meet challenges on both sides of the equation: pushing messages out, and pulling revenue in. Our advocacy campaigns use a campaign style approach to identify decision makers and devise the best ways to reach and influence them. Our bespoke marketing programs generate revenue from members, conferences and corporate partners to sustain and grow associations.
Every interaction-- whether in owned, earned or paid media or through direct stakeholder outreach – shapes how a member, potential member, corporate partner or policymaker views the organization’s value and agenda. We work to make every touchpoint effective and efficient to deliver a quality experience, from legislative fights to membership campaigns to strategic partnerships.
Our Take AIM (Advanced Integrated Marketing) program expands association membership and conference marketing beyond traditional direct mail, email and display advertising with data-driven profiling that taps social and digital platforms to target precisely potential members and attendees. Our integrated approach taps an associations’ existing database and occupational demographics to target native content on social media platforms, uses “remarketing” advertising