One of the first Islamic financial institutions to operate in Malaysia was facing serious economic and political risks due to a change in Malaysian leadership. Qorvis performed a multifaceted campaign to solidify the institution’s political and economic position under the new Malaysian leadership.
Qorvis Communications gathered intelligence during the Malaysia elections and the change in leadership, as well as conducted policy maker and thought leader outreach. Additionally, Qorvis connected with important markets, stakeholders, and consumers; promoted the institution’s brand and values amongst various stakeholders, banks, consumers and interested policy makers; and established an online presence for leaders and enhance their reputations.
The strategy included detailed political and economic research to inform the client’s strategies in the new market and the design of a marketing initiative to explain the benefits of Sharia finance to Malaysian leadership and citizenry. Qorvis also commissioned scholarly research demonstrating the value of Islamic banking to Muslims and non-Muslims and organized a trade show tour and visits highlighting the client’s leadership.
Qorvis developed intelligence reports on new leadership; produced a comprehensive marketing campaign on benefits of Sharia banking; created robust online profiles created for client leadership; commissioned research articles; organized trade show tours; and created and managed multiple social media accounts.