For students today, public speaking and self-presentation is becoming a lost art.
The value of speech is underrated by the hundreds of thousands students studying marketing, advertising or public relations. As a result of the changing digital landscape, we have lost ourselves in media theory, demographic analysis, and data analytics and forget the foundation to obtaining effective results through communication.
As trade associations lay out their strategic plans for 2012, most will have the same goal – to increase the size of the membership and to increase the rate of renewal. At its core, this is the same mission of a brand manager at a consumer goods company – to create new customers while increasing the loyalty of existing customers.
Why then are the marketing plans so different?
In a conversation at the Pentagon recently, we were discussing the debt ceiling limit and the “Super Committee” that will be overseeing budget cuts when the term “narrative” came up. Specifically, I was told: “the contracting community is going to need to change the narrative.”
It’s hard not to be impressed with how fast this discussion has gone from underground rumor to mainstream option. From my column in Roll Call.
The 14th Amendment is one of three ratified after the Civil War to guarantee individual rights by prohibiting slavery (13th), defining citizens to include all those born in the United States (14th) and guaranteeing all citizens the right to vote regardless of race (15th).
By Stan Collender
We are pleased to announce that Kevin Chaffee, veteran journalist and nationally-respected expert on Washington’s political and social power structure, has joined Qorvis Communications as a senior adviser. Chaffee will apply his unique skills and significant connections to help clients navigate the complex and interacting levels of Washington. He will also advise in the development of communications and events strategies.
Last week’s effort by the House GOP leadership to embarrass the Obama administration on Libya may have had some success politically but it has the potential to backfire legally big time.
Just to review: Knowing that it would be voted down, the House leadership held a vote last week on legislation that, if enacted, would have provided official congressional support for U.S. military activities in Libya. As expected, the bill was overwhelming defeated.
Qorvis Communications approach to the launch of Huntington Ingalls Industries (a company spun off from Northrup Grumman) was to make a real splash (pun intended) in a very staid industry. The new company combined two legendary names in shipbuilding—Newport News and Ingalls Shipbuilding—with 125-year legacy of building the best military ships ever put to sea. But no one had ever heard of Huntington Ingalls.
Stan Collender, Qorvis Communications executive vice president and leading expert on the U.S. budget and congressional budget, will be speaking today directly with constituents at No Labels’ Illinois telephone town hall—where an anticipated 7,000 people will be in attendance. Collender will participate in the conference call alongside former Comptroller General David Walker.
I defaced graffiti the other day, I am loath to admit. While passing through a crosswalk near the W Hotel, I noticed a fresh “stikman” on the street, and as traffic bore down upon me, I plucked it up and moved along quickly. I carried the illicit art all the way home, half thinking (half wanting) someone of authority to accuse me of being behind these street installations. No one did.
If you are not familiar with stikman, he is the subject of an anonymous street artist who has made this figure well known throughout DC and numerous other cities, from Los Angeles to Boston.
Qorvis Communications is proud to have co-sponsored last week’s Disruptathon Media Event, co-hosted by USA Today, Gannett, and Cynergy at the USA Today headquarters in McLean, VA.
Small of entrance and obscure from the street, Shakespeare & Company is tough to locate, so you have to work to find it. As I wandered the back streets of the Latin Quarter, I kept running into others just as lost as me. Yet there it was, right on the Seine, hiding in plain sight. Ironically, this is a place you go not because you know what you’re looking for, but rather because you never know what you’re going to find.
