Increasingly, our clients are asking for our thoughts on Twitter. We have watched as Twitter has grown from “text-messaging for the web” into a primary source for real-time engagement in breaking news, customer service and crisis management. As online users move away from live television, we see twitter and the other social networks filling the void.
Twitter is growing at a rate of over 400,000 users per month, and every day there are in excess of 400 million individual tweets. Amazingly, 60% of Twitter's’ users are engaged and tweeting, not just passively reading.
And now... it's the ground game.
There are just days to go before this American federal election finally ends. Hundreds of millions of dollars have been spent on advertising and polling and it all still comes down to individuals going to the polls and actually casting their vote. The old cliche about how it all depends on who turns out to vote is true, and this is where campaigns large and small either succeed or fail.
For the second straight presidential debate, President Obama ate his Wheaties and it appeared as if challenger Mitt Romney popped the same sedative the President took in Denver for the first debate.
Who won? Well that’s up to you, but from a pure debate technique standpoint, President Obama won last night as clearly as Mitt Romney won earlier this month. The reason? Consistency of message.
If you were in Washington for the big snowstorm of February 2010, or Snowmageddon, then you remember over 20 inches of snow that reduced the city to a frozen standstill. Streets were blocked with unplowed snow, electrical power was lost, supermarkets were laid bare, and schools were closed for days. Among those impacted by the storm were the 2 million members of the Federal government workforce. Most being commuters from adjoining jurisdictions in Maryland and Virginia, these employees found getting to and fr
Diplomacy (n.) the conduct by government officials of negotiations and other relations between nations.
By definition, the work of diplomacy has always been wrapped in the inherent ability to communicate. The impending national U.S. elections serve as the perfect example of the importance encased in a candidate’s capacity to relate – not only with fellow lawmakers and politicos, but also with the American public.
Earlier this month, I had the opportunity to attend the Democratic National Convention (DNC) in Charlotte, NC. During my week at the DNC, I interfaced, mixed and mingled with some of the most well-known movers and shakers of the political world.
This was my first on the ground experience at a political nominating convention. I learned very quickly about three critical rules of the road:
Wow, now that’s a LOT of Ps, but it could be the solution to a myriad of “problems.”