Diplomacy is not what it used to be. While official state visits and the exchange of ambassadors between friendly nations remain fundamental to foreign relations missions, a new wave of diplomacy – utilizing social media – occupies the diplomatic space, alongside traditional efforts.
We were fortunate enough to host Amy Drill from Coca-Cola at Qorvis headquarters on Wednesday night. Amy is an expert on how consumers interact with Coca-Cola’s brand and products.
Her presentation covered how Coca-Cola markets to different generations through mobile devices. It provided real-world examples of Coca-Cola’s strategy to target Teens, Millennials and Gen-X Moms.
I noticed a targeted advertisement of a prominent beverage brand a few weeks ago. I paid attention the first time I saw it – rather than the sixth – because of an error in the ad’s copy.
Q1 2012 Trends in Marketing Management
I spent the entire first quarter meeting with various MarComm executives to understand how their plans for 2012 had evolved since their September planning sessions. The bottom line that I took away is that marketing is getting serious again.
In March, the Qorvis Communications developers Robel Kassa, Eduardo Velez and Steven Arsena attended DrupalCon, a conference about Drupal, in Denver, Colorado. What is Drupal? Drupal is an open source content management system. It allows users to easily organize, manage and publish content. Drupal.org has a large community of 630,000+ users and developers who contribute to numerous Drupal projects.
The Obama Administration Thinks Military Spending Cuts Is A Winning Issue This Year Because…
What you are currently reading is a blog, a form of expression that allows users to share their ideas across a digital landscape. Bloggers post pictures, videos, recipes, or stories about their life, or interests. Not since the invention of the printing press has a form of technology had such a profound impact on the written word. Simply stated, the blog is brilliant.
For this post, I want to speak directly to those seeking employment. Those with a steady gig are encouraged to read on, but for today, my focus is on my unemployed friends.
For students today, public speaking and self-presentation is becoming a lost art.
The value of speech is underrated by the hundreds of thousands students studying marketing, advertising or public relations. As a result of the changing digital landscape, we have lost ourselves in media theory, demographic analysis, and data analytics and forget the foundation to obtaining effective results through communication.
As trade associations lay out their strategic plans for 2012, most will have the same goal – to increase the size of the membership and to increase the rate of renewal. At its core, this is the same mission of a brand manager at a consumer goods company – to create new customers while increasing the loyalty of existing customers.
Why then are the marketing plans so different?
In a conversation at the Pentagon recently, we were discussing the debt ceiling limit and the “Super Committee” that will be overseeing budget cuts when the term “narrative” came up. Specifically, I was told: “the contracting community is going to need to change the narrative.”
It’s hard not to be impressed with how fast this discussion has gone from underground rumor to mainstream option. From my column in Roll Call.
The 14th Amendment is one of three ratified after the Civil War to guarantee individual rights by prohibiting slavery (13th), defining citizens to include all those born in the United States (14th) and guaranteeing all citizens the right to vote regardless of race (15th).
By Stan Collender
Last week’s effort by the House GOP leadership to embarrass the Obama administration on Libya may have had some success politically but it has the potential to backfire legally big time.
Just to review: Knowing that it would be voted down, the House leadership held a vote last week on legislation that, if enacted, would have provided official congressional support for U.S. military activities in Libya. As expected, the bill was overwhelming defeated.