Increasingly, our clients are asking for our thoughts on Twitter. We have watched as Twitter has grown from “text-messaging for the web” into a primary source for real-time engagement in breaking news, customer service and crisis management. As online users move away from live television, we see twitter and the other social networks filling the void.
Twitter is growing at a rate of over 400,000 users per month, and every day there are in excess of 400 million individual tweets. Amazingly, 60% of Twitter's’ users are engaged and tweeting, not just passively reading.