I make the case for public relations professionals that Google's algorithm change may have brought back the importance of thick rolodexes and three martini lunches with reporters.
In short, Google will effectively punish the public relations tactics frequently used by firms today, such as replicating content and syndicating the same press release on hundreds of websites in an effort to influence search results. This, however, can provide lucrative new opportunities for the well-connected.
You can read more at: http://www.buzzfeed.com/mattjl/did-google-revive-the-three-martini-lunch-and-the-ei7j
By Matt Lauer