Extending the AAMCO brand through a mobile application was just one of the ways Qorvis promoted AAMCO and its total car-care services. While we continued to engage traditional media, Qorvis also established the AAMCO YouTube Channel, Facebook Fan Page and Twitter feed. These social media channels work to deepen and expand the connections for communities around AAMCO, and allow Qorvis to deliver the company’s message in an unfiltered, direct-to-consumer way. AAMCO’s new TV spots were shared on these channels. Qorvis also distributed a video demo of the iGAAUGE as well as videos of an AAMCO expert offering car care tips.