Qorvis MSLGROUP has a deep appreciation of the influential role trade and professional associations play in business and government, as well as their unique governance issues. We work closely with association communication and marketing leaders to meet challenges on both sides of the equation: pushing messages out, and pulling revenue in. Our advocacy campaigns use a campaign style approach to identify decision makers and devise the best ways to reach and influence them. Our bespoke marketing programs generate revenue from members, conferences and corporate partners to sustain and grow associations.
Every interaction-- whether in owned, earned or paid media or through direct stakeholder outreach – shapes how a member, potential member, corporate partner or policymaker views the organization’s value and agenda. We work to make every touchpoint effective and efficient to deliver a quality experience, from legislative fights to membership campaigns to strategic partnerships.
Our Take AIM (Advanced Integrated Marketing) program expands association membership and conference marketing beyond traditional direct mail, email and display advertising with data-driven profiling that taps social and digital platforms to target precisely potential members and attendees. Our integrated approach taps an associations’ existing database and occupational demographics to target native content on social media platforms, uses “remarketing” advertising to track web site visitors, and drives conversions with a custom microsite.
Our Triple Win program provides associations a publishing platform that allows corporate partners to reach members without compromising the association’s integrity. It is a “triple win” because it provides corporate partners a highly targeted marketing vehicle, gives association members curated knowledge of industry developments that helps them do their job, and drives new revenues for associations that partners otherwise spend with trade outlets. The publishing website operates seamlessly with an organization’s flagship website. Best of all, because it is turn-key, it requires few resources and let’s associations stick to their core association business.
We execute advocacy campaigns with the discipline, focus and hyper-targeting techniques refined by political campaigns. Our in-house research unit can test and craft messages that resonate. Our advertising, media and digital teams can drives those messages through paid, owned, earned media channels with precision, with measurable strategies.