http://www.qorvis.com/taxonomy/term/66/all en http://www.qorvis.com/clients/case-studies/pharmaceutical-research-and-manufacturers-america-media-training-and-communicat <div class="field field-type-text field-field-teaser-title"> <div class="field-items"> <div class="field-item odd"> Pharmaceutical Research and Manufacturers of America (PhRMA) </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> PhRMA wanted to help the uninsured and under-insured gain access to the prescription medicines they need... </div> </div> </div> <div class="field field-type-text field-field-testimonial"> <div class="field-items"> <div class="field-item odd"> <p>“In choosing our consulting team, we looked at innovative agencies that understand how to win and are not stuck in the ways of the past. What we like most about Qorvis is their broad-based, results-oriented campaign approach to tackling complex public policy debates. They’ve assembled a first-rate team.”&nbsp;</p> </div> </div> </div> <div class="field field-type-text field-field-testimonial-author"> <div class="field-label">Testimonial Author:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Ken Johnson </div> </div> </div> <div class="field field-type-text field-field-author-title"> <div class="field-label">Testimonial Author Title:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Senior Vice President </div> </div> </div> <div class="field field-type-text field-field-client-name"> <div class="field-items"> <div class="field-item odd"> Pharmaceutical Research and Manufacturers of America </div> </div> </div> <p>The Pharmaceutical Research and Manufacturers of America (PhRMA) wanted to help the uninsured and underinsured gain access to the prescription medicines they need. They launched a nationwide bus tour to highlight, in local news outlets, the hundreds of programs available to help patients access free or nearly free medicines. Using our state-of-the-art media training center, Qorvis worked with PhRMA execs to develop effective messages and ensure they were delivered with maximum effect.</p> <div class="field field-type-filefield field-field-cslogo"> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_cslogo" width="117" height="100" alt="" src="http://www.qorvis.com/sites/qorvis.com/files/casestudys/phrma_0.jpg?1282836848" /> </div> </div> </div> <div class="field field-type-filefield field-field-screenshot"> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_screenshot" width="577" height="377" alt="" src="http://www.qorvis.com/sites/qorvis.com/files/phrma_557x377.jpg?1282761784" /> </div> </div> </div> <p><a href="http://www.qorvis.com/clients/case-studies/pharmaceutical-research-and-manufacturers-america-media-training-and-communicat" target="_blank">read more</a></p> Events Media and Public Relations Media Training None Pharmaceuticals PhRMA Public Affairs Wed, 23 Sep 2009 19:44:12 +0000 intern 285 at http://www.qorvis.com