Jarrett Bens has helped major corporations, national associations and other organizations navigate important and challenging communications issues related to energy, health care, technology, manufacturing, the environment, trade and transportation. He has designed and implemented integrated campaigns that reach policymakers, thought leaders, voters, the media and consumers – to influence public policy, move public opinion, and promote products and services. Bens has also led public relations and marketing efforts for companies in the telecom industry and managed projects for clients in the entertainment, hospitality, travel and tourism industries.
Bens has written countless op-eds, speeches, articles and talking points for executives across the country. He also has extensive experience developing, testing and refining language that resonates with key audiences via focus groups, dial sessions (using a perception analyzer) and surveys.
Since joining Qorvis in 2006, Bens has worked for clients as diverse as the Pharmaceutical Research and Manufacturers of America (PhRMA), the U.S. Chamber of Commerce, the Society for Human Resource Management, ITT Defense, and Cisco Systems. Since early 2009, he has also led QED; Qorvis’ internal group of editors charged with improving the quality of writing produced for clients. Bens also contributes to the efforts of Clarus Research Group, Qorvis’ full-service research division.
Bens was formerly a senior project director at Luntz, Maslansky Strategic Research, where he developed strategic communications for major corporations and national associations in multiple industries. Projects included message development and testing, public opinion polling and market research. Bens worked with clients such as Kroger, Pfizer, PhRMA, the Nuclear Energy Institute, Southern Company, NBC Universal and others.
He previously directed public relations and marketing efforts for technology companies in New York City and the Washington, D.C. area. As director of corporate communications for Deltathree, Inc., an Internet telephony provider that was at the time listed on NASDAQ, Bens led media and industry analyst relations, and joint PR and marketing efforts with strategic partners including Microsoft, Cisco and EarthLink.
Earlier, Bens held marketing and sales positions in the Business Services division of AT&T where, among other things, he managed nationwide affinity marketing relationships with large corporations and national associations.
Education
Bens earned a master’s degree in political science from Villanova University and a bachelor’s degree in journalism from Temple University.
LinkedIn: http://www.linkedin.com/in/jarrettbens