Rich Masters joined Qorvis MSLGROUP in 2003 as managing director, and became an executive vice president in 2007. Masters is recognized as one of the top political and media relations experts in the United States, and manages the Qorvis MSLGROUP media relations practice. In addition to developing and implementing multi-million dollar PR campaigns, Masters initiated Qorvis’ state-of-the-art media training studio in the company’s Washington D.C. office. In this studio, clients learn to “meet the press” and communicate their messages through any broadcast media.
Masters came to Qorvis MSLGROUP after serving more than six years as a top policy and communications advisor to U.S. Senator Mary L. Landrieu (D-LA). After helping Landrieu a close Senate election in 1996, Masters joined her team on Capitol Hill as communications director. Three years later, he became policy and communications director, effectively overseeing both the legislative and communications teams. As legislative and communications director, he helped set Senator Landrieu’s aggressive legislative strategy which positioned her as one of the leading moderate new Democrats in the Senate. The strategy helped position her as a national leader while remaining strong in her home state. In 2002, Masters was one of the architects who helped design Sen. Landrieu’s reelection campaign strategy and oversaw both earned and paid media efforts. She won the election despite facing a national trend against Democrats and being outspent nearly 3 to 1 by her opponents.
From 1982 until joining the Landrieu campaign in 1996, Masters served in nearly every capacity in broadcasting. From rock-n-roll disc jockey in Davenport, Iowa, to weatherman in Moline, Illinois, to Emmy-nominated TV anchor and political reporter in Louisiana.
He is a frequent spokesperson and regular TV and radio commentator on political issues. In a recent profile in The Atlantic Monthly, Masters was called the “Jedi Master to television pundits,” and NPR has referred to Masters as the “Professor of Punditry.” He is currently an on-air contributor to FOX News, MSNBC and the BBC, and is a fill-in host for the nationally syndicated “Bill Press Show.”
Masters graduated from St. Ambrose University with degrees in political science and mass communications.