A prominent Sharia bank was victim to false accusations of terror financing from competitors and affiliated country officials. Qorvis Communications put together a vast outreach, social media and traditional PR campaign in Turkey to insulate the bank from these attacks and mitigate potential risks.
Qorvis Communications embarked on a robust campaign, including fostering beneficial relationships in the public and private sectors, gathering crucial political and economic intelligence for the client, and conveying the message to the Turkish government and public that our client does not finance terrorism. Qorvis also monitored and enhanced the client’s online reputation and insulated the client from politically motivated attacks and regional risks.
Qorvis built a strong network of allies within the government and finance sectors through targeted outreach and analyzed the economic and political risks at the local, national and regional level to inform client decision-making. Qorvis successfully leveraged our digital tools to manage and enhance the client’s online reputation and promoted the client as more than a bank, but as a growing international powerhouse. Among other activities, Qorvis organized meetings with Turkish officials; delivered time-sensitive intelligence reports; created Micro News Hub; placed op eds and thought leadership pieces; conducted advertising and targeted social media campaigns; and created and managed multiple social media accounts.