Increasing Industry Exposure for an Emerging Leader
In May 2014, MSLGROUP led Vencore through a complete rebrand and messaging exercise. This followed on the heels of The SI Organization’s acquisition of QinetiQ North America’s Service and Solutions Group (QNA SSG). From identifying the white space to naming the company to designing the logo and marque to solidifying the tagline, our team did it all in just three months. A message guide, multiple advertising campaigns and earned media placements supported this effort and extended the Vencore launch well beyond the initial acquisition announcement. Our work helped to put the Vencore name on the map. Vencore has since been recognized as the NVTC “Technology Company of the Year” and was awarded the “Deal of the Year” by the National Capital Region Association for Corporate Growth for its acquisition of QNA SSG.