Qorvis MSLGROUP was selected by the National Safety Council (NSC) and the University of Iowa to develop and launch a national media campaign designed to raise awareness of new automotive safety technologies. The award-winning, integrated MyCarDoesWhat campaign included PSAs at gas stations, on radio, billboards, in print and online.
Click here to watch “My Car Does What?” Public Service Announcement TV commercial.
Strong earned media and social media activation, including a high-profile launch in Washington, D.C., allowed us to reach 90 percent of all American drivers within six months – a year ahead of our goal. Within 18 months the campaign delivered more than 6 billion media impressions, helping to make MyCarDoesWhat the “go to” educational resource on active safety vehicle technologies.