Simplifying Complex Data
For more than a decade, the Blue Cross Blue Shield Association fought legislation in Congress to create association health plans that would be exempt from state regulation. Qorvis MSLGROUP worked with the Association and its allied coalition, ProtectYourHealthCare.org, to develop messages under the broad umbrella that association health plans appear to be a good idea, but will only make the current situation much worse.
We worked closely with the Blue Cross Blue Shield insurance plan communicators, field operatives and third parties in 17 target states to create a grassroots campaign. We conducted workshops to develop media and PR plans for each target state, including outreach to public officials and other stakeholders in health policy. On the ground, we worked with field operatives on opinion/editorial pieces and press events, creating broad templates that could be customized for local application. We also helped coordinate a rapid response effort that led to several insurance commissioners placing op-eds and being quoted as knowledgeable resources in stories on the downside of the plans. Our effort helped keep health insurance legislation bottled up in Congress.