Involvement Quick Facts
Qorvis’ comprehensive communications and public affairs campaign on behalf of the Embassy has produced hundreds of media appearances for Saudi officials, organized major press conferences that generated worldwide media coverage and organized hundreds of outreach events nationwide.
This nationwide, multi-year endeavor has built upon the strong foundation that exists between the American and Saudi people and has contributed to the growth of a truly important alliance.
Following the tragic events of September 11, 2001, the Royal Embassy of Saudi Arabia commenced a communications program to rebuild and emphasize the importance of the longstanding and historic relationship between the Saudi
and American people and governments.
Qorvis implemented a multi-faceted campaign, integrating
media relations, government relations, grassroots
activities, Internet communications, research and
advertising, to foster a better understanding of Saudi
society, culture and values among the American people
and policy makers.
More than five years later, ongoing program activities
continue to promote a strong dialogue between Saudi
Arabia and the U.S., as well as the importance of the
bilateral relationship.