SafeNet Roadtrip Rocks IT Security Industry

Following rapid growth and substantial acquisition activity,
SafeNet sought to positively reposition itself from an
encryption company to one of the industry’s top-tier
information security providers.  Qorvis worked with
the company to formulate a strategic communications
plan linking investor relations, corporate communications
and employee communications with strategic,
integrated messages and activities.

As part of the strategy, Qorvis helped with
the launch of the SafeNet Security Tour, a
five-city tour from coast-to-coast used to
transform the staid issue of information
technology security into an exciting rock ‘n roll
tour, culminating in a major event aimed at financial
analysts in New York City. The tour garnered significant
press coverage, including CNBC, ABC, Fox, Institutional
Investor and various trade publications.