"We engaged Qorvis Communications to help us with a new business launch, which, with their help, turned out to be the most successful launch in the history of Pratt & Whitney. Through their passion for communications, precision in execution and commitment to learning our business they became a critical part of our communications team in a few short months. Our relationship was initiated for a project, but we quickly built what we hope is a long-term partnership for our global organization.”
- Ronald Rand
Director of Communications
Pratt & Whitney
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Pratt & Whitney Revolutionizes Aviation Industry
In 2006, Pratt & Whitney (a United Technologies company) launched an unprecedented new business in the aviation industry. Through Global Material Solutions, the company became the first jet engine manufacturer to reengineer and build parts for a competitor’s engine.
Qorvis was engaged to coordinate an effective global launch and communications program with multiple internal and external channels – from initial branding and materials to outreach to the media, customers and employees. Launch coverage included the front pages of The Wall Street Journal and The Wall Street Journal Europe, all of the wire services and the major trade publications. Target audiences tested after the launch gauged a more than 75% positive response on the impact of this initiative on the industry. Subsequently, Qorvis was named agency of record to both Pratt & Whitney and its parent company United Technologies.