PhRMA Bus Tour Helps Promote Understanding of Health Benefits

PhRMA wanted to help the uninsured and under-insured gain access to the prescription medicines they need.  As part of this nationwide effort, they launched a series of bus tours to highlight, in local news outlets, the hundreds of programs available to working Americans that provide free or nearly free medicines.

Qorvis worked with PhRMA executives to develop effective campaign messages, and ensure that they were delivered consistently and with maximum impact, by media training executives at Qorvis’ state-of-the-art media
training center in Washington.  The result: 
PhRMA’s bus tour, dubbed “The Help is Here
Express,” received millions of local media
impressions and traffic to the PhRMA website
more than tripled. Following the initial
phase of this campaign, Qorvis was hired
to provide nationwide strategic
communications support for PhRMA.