Supporting America's Green Movement

Keep America Beautiful, Inc., the nation's largest volunteer-based community improvement organization that for decades has created some of the most important and enduring communications efforts, selected Qorvis to create and manage a new nationwide image and public service advertising campaign.

Qorvis will design and place Keep America Beautiful’s public service announcements; create a new branding campaign; execute quantitative and qualitative research; and manage specific public outreach, creative services, media relations and grassroots efforts.  “The ‘Crying Indian’ is one of the best known
public service advertisements in U.S. history.
Our goal is to create the next legendary
campaign to inspire the public to
protect and preserve America’s
communities,” stated Qorvis
Founding Partner Doug Poretz.