Welcoming Back “The Greatest Show on Earth”

Feld Entertainment, producer of the world-famous Ringling Bros. and Barnum & Bailey Circus selected Qorvis Communications to locally promote the circus’ annual visit to the Washington, DC/Virginia arenas, and return its brand back to this key market.  The challenge was this: how to position Ringling Bros. to break through the clutter of a crowded entertainment environment and sell tickets to see the circus when Washingtonians are faced with a dazzling array of entertainment options?

Qorvis planned and executed an integrated communications campaign that consisted of research, grass roots media, community relations and general brand awareness building.  Qorvis garnered consistent media coverage throughout a four-week show run in Washington/Virginia, creating hundreds of regional stories.  The events implemented proved to be successful in creating goodwill locally and communicating
Ringling Bros.’ commitment to the Washington
metro community.