Cisco:  Driving Thought Leadership in the Public Sector

Cisco hired Qorvis to support its public sector public relations efforts. Having
established a strong presence in the Federal, State and local government
markets over the past several years, they wanted to take their
program to the next level by driving thought leadership with
key customers and influencers in the intelligence, defense
and civilian communities.

Qorvis has been executing an aggressive plan to
ensure Cisco is top of mind with key stakeholders
through media, speaking engagements, awards,
and events. Qorvis has also created out-of-the-box
concepts to drive thought leadership through
customized events and “big ideas” so the
Cisco message can be heard by key
public sector decision makers
beyond the press. An example
was during the recent FOSE trade
show. In a short period of time,
Qorvis has produced tremendous
results for Cisco.