Ensuring Digital Freedom for U.S. Consumers

Anxious to bring balance and foresight to the debate
over copyright reform, the Consumer Electronics
Association, public interest groups and
industry trade associations enlisted Qorvis to
build and brand the world of digital technologies
as leading the way to the future and to educate
consumers, the media and policymakers on the
rights of artists and innovators in the digital age.  

Qorvis developed a consumer and artist-focused
campaign with strong and positive messages
surrounding basic digital freedoms, all contained
within a digitally-branded web communications outlet.
As this issue became heated, Qorvis’ use of both
traditional and non-traditional communications
strategies to generate “StreetBuzz” and media
attention on a local, regional and national
level became increasingly important to a
successful outcome.  The campaign earned
significant media coverage in national
newspapers like The Wall Street Journal, San
Jose Mercury News, Los Angeles Times, as well
as prominent local coverage across the country.