“Qorvis was aggressive and creative. They got up to speed on the issue in a matter of days, and helped us refine our messages. While Congress ultimately failed to come to closure on the immigration debate, our Senate objectives were met, and Qorvis was the center of our success.”
- Craig Regelbrugge,
Co-Chair
The Agricultural Coalition for Immigration Reform
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Campaign to Secure Borders, But Save Farms Successfully Shapes Hill Debate
In 2005, legislation was passed in the House as a security and
enforcement bill that was widely seen as anti-employer and
anti-immigrant. The debate then shifted to the Senate with
many competing interests seeking to influence the bill.
Looking to amplify their voice, the Agriculture Coalition for
Immigration Reform (ACIR), turned to Qorvis for an integrated
communications strategy.
affairs campaign that focused on important members
of the Senate, helping to craft and communicate the
concept of “Secure Our Borders, but Save Our Farms.”
The campaign culminated with a Farmers Market
Rally near Capitol Hill and press conference
with hundreds of American farmers. The
rally and press conference were covered by
more than 20 news organizations and
resulted in the Senate including guest
worker provisions in its version of the
Immigration Reform bill.