Digital Marketing Strategies

Qorvis integrates Digital Media Strategies — social networking, mobile connectivity, blogging and other emerging communications technologies — into broader public relations and public affairs efforts wherever appropriate to achieve our clients’ goals.

But we take an approach that is different from most other firms and specialized “social media” agencies, which generally try to sell their capabilities by explaining some theory about connectivity or try to substitute experience with a book their founder authored.

At the heart of Qorvis’ approach is a proven and effective process — one that brings order to the disparate activities involved in managing a vast and potentially fickle online conversation. This allows us to triage and prioritize your activities; otherwise, your message can become lost pursuing online threads that do not matter to your overall goals.

Our method has shown clear results and only the Qorvis team has performed breakthrough digital media and online reputation work for global brands, sovereign governments, associations and individuals — including public officials, celebrities, and even Nobel Laureates.

Qorvis optimizes the process by which effective digital and social media strategies are developed, executed, measured and expanded. Since our agency was founded in 2000, our entire team has been actively researching and developing strategies to improve online communication — a natural extension of message dissemination strategy.

• Research: Free of billable hours, our team has time each day to conduct R&D — exploring new tactics and examining emerging strategies. In a dynamic, evolving media environment, this is one of the most critical aspects of supplying the most efficient and effective solutions to our clients — who we also fully engage and learn from.

• Share: Free of practice areas and silos, our team can share best practices in achieving success, driving results and measuring them. Our weekly company-wide meetings provide opportunities to update each other on the latest case studies and online tools.

• Create: With access to the complete communications toolbox, our team benefits from having every tool at their fingertips. If you can imagine it, we can create it — from mobile apps to advanced algorithms designed to improve search engine results.

• Deliver: Hands-on senior leaders guide all campaigns, ensuring the message and content are not lost in the medium and that proven PR principles are maintained.

• Measurement: Qorvis people are campaign people, and we build an “election day” into every program. This approach emphasizes the importance of clear results, which must be measured to be demonstrated.