Agriculture Coalition for Immigration Reform: Public Affairs and Communications

After a security and enforcement bill that was widely seen as anti-employer and anti-immigrant passed the House, the debate shifted to the Senate with many competing interests seeking to influence the legislation. Looking to amplify its voice, the Agriculture Coalition for Immigration Reform (ACIR) turned to Qorvis for an integrated communications strategy. Qorvis supported ACIR by conducting a public affairs campaign that focused on important members of the Senate, helping to craft and communicate the concept of “Secure Our Borders, but Save Our Farms.” The campaign culminated with a Farmers Market Rally near Capitol Hill and a press conference with hundreds of American farmers. The rally and press conference were covered by more than 20 news organizations and resulted in the Senate including guest worker provisions in its version of the immigration reform bill.

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Cisco Systems

Federal Office Systems Exposition (FOSE) 2007 represented an important milestone around Cisco’s federal government presence within government IT trade media and mainstream media. Cisco achieved record media coverage at the 2007 FOSE, more than doubling the number of media briefings, print and online articles from the previous year.Having established a strong presence in federal, state and local government markets during the past several years, Cisco wanted to take this program to the next level by driving thought leadership with key customers and influencers in the intelligence, defense and civilian communities. Qorvis is executing an aggressive plan to ensure that Cisco is top-of-mind with key stakeholders through media, speaking engagements, awards and events.

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Financial Services Roundtable: Government and Media Relations

The Financial Services Roundtable, one of the most important and prestigious trade associations in Washington, D.C., wanted a way to demonstrate to U.S. senators and representatives that Roundtable members were important, both economically and politically, to their states and congressional districts. The Roundtable had to provide them with specific but usable information that clearly demonstrated the positive effects of its members on any given local economy.

Qorvis began the project by designing an extensive internal communications campaign to explain the project to Roundtable members. Qorvis then designed an extensive database, collected information from member companies, sorted all of the facilities and employees by state and congressional district, put the information in a specially created template and then analyzed the information for each of the 535 districts and 50 states. The resulting 750 page document was embraced by the Roundtable’s members and staff. In fact, the document has become a routine part of the association’s daily efforts on Capitol Hill.

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Great Britain: Media Relations and Public Relations

The British Embassy in Washington, as part of its campaign to promote U.S. investment in its technology and research and development expertise, needed to better understand how to communicate effectively — and through which media — with American opinion leaders in the Washington policy arena, as well as the scientific and research communities at large. It turned to Qorvis to design, field and interpret a series of major opinion surveys of those elite audiences. Qorvis defined how the audiences received their news, which sources of information were deemed most credible and trustworthy, and the effect of the Internet and news technologies on these trends. The results documented the seismic shift from traditional print and broadcast sources of information toward non-traditional media, yet also demonstrated the continued faith of these audiences in respected scientific journals. As a result, the British Embassy was able to target its outreach campaign through a combination of traditional and non-traditional media.

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Kingdom of Saudi Arabia: Media and Government Relations

Following the tragic events of September 11, the Kingdom of Saudi Arabia selected Qorvis to neutralize negative media coverage it received nationwide after it was revealed that 15 of the 19 hijackers were from Saudi Arabia. In October 2001, Qorvis began its campaign-style efforts to reestablish the Saudi-U.S. relationship. Qorvis implemented a multifold campaign integrating several efforts, including media relations, advertising, government relations, grassroots action and Internet communications to: reach out to the media with factual information and access to Saudi officials; promote Saudi Arabia as an ally in the war on terrorism; meet with key law makers on the Hill and within the administration to assure them that Saudi Arabia is an ally; and educate the American people about Saudi Arabia and the region. Heading into 2010, we continue to work closely with the Kingdom to enhance its online presence — including website and social media strategies — and to communicate the country’s key messages among members of a new administration.

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Navigating Washington: Mobile

When record numbers of people came to Washington, D.C. for the Inauguration of President Obama, Qorvis ensured they could find their way in the nation’s capital. To honor America’s first tech-savvy president, the Qorvis team created a free mobile app for iPhone and BlackBerry, delivering a virtual guide to the city and Inauguration week events. 

From design to download in just three weeks, our in-house team created what The New York Times hailed as the “Phone App of the Week.” The D.C. city government endorsed the app, and CNN, ABC News, The Wall Street Journal and The Washington Post all praised its usefulness. The app also won a 2009 WEBBY award for “Best Mobile App.” The tens of thousands of people who downloaded it remain the true measure of its success.

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Pearson Education

After winning the TSA contract to recruit and hire more than 100,000 new Federal airport security screeners, Pearson’s government solutions division faced a government audit that accused it of poor management and cost overruns.

Qorvis worked with Pearson executives to anticipate reporter questions and to provide an in-depth analysis refuting the allegations. As a result, when the story hit, Qorvis and Pearson executives were well prepared to dispute the charges and the company was successfully vindicated.

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Pratt & Whitney: Media Relations and Public Relations

When the jet engine manufacturer Pratt & Whitney wanted to announce Global Material Solutions, an unprecedented new business in the aviation industry, they engaged Qorvis to coordinate a global launch and communications program. Using multiple internal and external channels — from initial branding and materials to outreach to the media, customers and employees — Qorvis generated extensive global media coverage. Target audiences tested after the launch gauged a more than 75 percent positive response on the effect of this initiative on the industry. Pratt & Whitney went on to name Qorvis its agency of record.

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Revolution Health: Interactive

Revolution Health Group puts consumers in control of their own health care by providing resources and tools that allow them to make informed choices. Qorvis helped Revolution Health, which is chaired by AOL Co-Founder Steve Case, to design and develop a solution that would help retain member traffic.

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Royal Academy of Jordan: Events

On behalf of the Royal Aal al-Bayt Institute of the Royal Academy of Jordan, Qorvis was enlisted to support a press conference for an important announcement to be made by senior Muslim clerics about peace and understanding between the Muslim and Christian faiths. The event centered on an open letter sent out by 138 Muslim leaders to their Christian counterparts calling for greater understanding between the two faiths. A major event was held on October 11 in Washington, D.C. and was coordinated with synergistic announcements in London and Abu Dhabi. The intense efforts resulted in excellent media coverage, with stories appearing in all the major U.S. newspapers, including The Washington Post, The New York Times, and The Los Angeles Times.

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SaveNetRadio: Government and Public Relations

When the Copyright Royalty Board, an obscure arm of Congress, dras- tically raised the royalty rates paid by Internet radio webcasters by a whopping 300%-1200%, the industry came to Qorvis to help them reverse the decision and save them before the bill came due. Qorvis mobilized supporters and within two weeks created SaveNetRadio, a broad-based coalition of more than 100,000 webcasters, listeners, artists and labels that catapulted the issue onto front pages across the country.

Using our powerful combination of coalition-building, public relations, grassroots lobbying and web communications, Qorvis kept the issue alive and kicking in the press and helped the coalition bring groups of Internet radio executives and independent artists to Capitol Hill to tell their stories. They testified in the House, held staff briefings, met with members of Congress and their staff and held concerts on the park grounds of the Senate, right in front of the U.S. Capitol.

The campaign generated more than 1 million calls and 400,000 letters to Congress in less than three months, and the overwhelming response forced Congress to introduce the “Internet Radio Equality Act” in both the House and the Senate. Congressional staffers have called SaveNetRa- dio the “grassroots campaign of the year” and it was a national finalist for PRWeek’s Crisis/Issues Management Campaign of the Year.

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Society for Human Resource Management: Interactive and Advertising

The Society for Human Resource Management (SHRM), a global network of more than 250,000 HR professionals from more than 140 countries, hired Qorvis to enhance the SHRM brand, craft new messaging, improve its advertising campaign and help improve recruiting efforts. With a research-based view that technology is a primary driver in increasing the value SHRM offers to members, Qorvis used interactive, intuitive and rich media interfaces to carry SHRM’s brand and value proposition.

Qorvis introduced advanced online marketing techniques vital to helping the Society “get the word out” and take its membership recruitment efforts to the next level. As part of our “SHRM Solutions” campaign, our approach leverages technology to allow SHRM to deliver the right message, at the right time, to the right person. Qorvis also developed targeted interactive campaign elements — including a microsite and downloadable widget — to provide prospects and renewals with 24/7 access to relevant content. Key microsite features include member “success stories” and a customized presentation-maker that enables prospects to tell their leadership why SHRM matters.

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The Center for Innovative Technology: Branding

CIT, a non-profit that promotes entrepreneurial technology ventures in Northern Virginia, hired Qorvis to overhaul the organization’s brand recognition. Since the rebrand, which includes the signage on the uniquely shaped building you’ve seen by Dulles Airport, awareness has grown significantly, and CIT invited Qorvis back annually to design the organization’s collateral and other marketing pieces.

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The Reznick Group: Interactive and Creative Services

The Reznick Group is a top-20 Certified Public Accounting firm. Reznick came to Qorvis for the design and development of an improved, content-rich portal for clients and business partners. The new Reznick website uses the latest online media tools, including JavaScript and Flash animation and videos, to communicate Reznick Group’s services, industries and resource centers. A fully integrated content management system using Drupal allows users to quickly navigate the site and find information and related services with just a few clicks.

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Virginia Lottery: Advertising and Creative Services

The Virginia Lottery is an independent agency of the Commonwealth of Virginia and one of the top-performing lotteries in the United States. The Lottery’s mission is to raise funds for Virginia’s K-12 public schools. Qorvis was selected as the agency of record for the Virginia Lottery following a rigorous six-month, multi-round competition. Television advertising, produced by Qorvis and SmithGifford, is raising awareness and driving ticket sales, and has won two prestigious Addy Awards for our creative team in the process.

"Since [Qorvis'] work began, Virginia has since had record-breaking lottery sales, netting $1.4 billion during the last fiscal year [2010] — $444.2 million of which the state put towards education." 

--The American Independent

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Wireless Innovation Alliance: Government Relations and Public Relations

To end a lengthy and difficult battle with Washington’s most powerful lobbying groups at the FCC over the future use of the public broadcast spectrum, Qorvis built and led a broad-based coalition of tech industry leaders and public interest groups to educate Congress and the Commission on the vast potential of white space technology. This alliance of more than 20 organizations faced enormous political opposition from television broadcasters, professional sports leagues, and the performance industry — from Nashville to Broadway — who all claimed that this innovation would destroy TV and turn Broadway dark. On November 4, 2008, after more than four years of deliberation by the FCC, the Wireless Innovation Alliance’s efforts convinced the Commission to give America’s innovators access to the white space.

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