The Pharmaceutical Research and Manufacturers of America (PhRMA) wanted to help the uninsured and under-insured gain access to the prescription medicines they need. They launched a nationwide bus tour to highlight, in local news outlets, the hundreds of programs available for free or nearly free medicines. Using our state-of-the-art media training center, Qorvis worked with PhRMA execs to develop effective messages and ensure they were delivered with maximum impact. The bus tour received millions of local media impressions, and traffic to the PhRMA website more than tripled. Following the initial phase of the campaign, PhRMA gave Qorvis the expanded mission to provide nationwide communications support.