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Pratt & Whitney: Media Relations and Public Relations:
When the jet engine manufacturer Pratt & Whitney wanted to announce Global Material Solutions, an unprecedented new business in the aviation industry, they engaged Qorvis to coordinate a global launch and communications program. Using multiple internal and external channels — from initial branding and materials to outreach to the media, customers and employees — Qorvis generated extensive global media coverage. Target audiences tested after the launch gauged a more than 75 percent positive response on the effect of this initiative on the industry. Pratt & Whitney went on to name Qorvis its agency of record.
"We engaged Qorvis Communications to help us with a new business launch, which, with their help, turned out to be the most successful launch in the history of Pratt & Whitney. Through their passion for communications, precision in execution and commitment to learning our business they became a critical part of our communications team in a few short months. Our relationship was initiated for a project, but we quickly built what we hope is a long-term partnership for our global organization.”
Qorvis Contribution:
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