Qorvis’ comprehensive communications and public affairs campaign on behalf of the Embassy has produced hundreds of media appearances for Saudi officials, organized major press conferences that generated worldwide media coverage and organized hundreds of outreach events nationwide.
This nationwide, multi-year endeavor has built upon the strong foundation that exists between the American and Saudi people and has contributed to the growth of a truly important alliance.
Following the tragic events of September 11, the Kingdom of Saudi Arabia selected Qorvis to neutralize the nationwide negative media coverage it received after it was revealed that 15 of the 19 hijackers were from Saudi Arabia. In October 2001, Qorvis began its campaign style efforts to reestablish the Saudi/U.S. relationship. Qorvis implemented a multifold campaign integrating several efforts including media relations, advertising, government relations, grassroots action and Internet communications to reach out to the media with factual information and access to Saudi officials; promote Saudi Arabia as an ally in the war on terrorism; meet with key law makers on the Hill as well as within the Administration to assure that Saudi Arabia is an ally; and, educate the American people about Saudi Arabia and the region. Heading into 2010, we continue to work closely with the Kingdom to enhance its online presence—including website and social media strategies—and to communicate the country’s key messages among members of a new Administration.
