Kingdom of Saudi Arabia

Kingdom of Saudi Arabia: Media and Government Relations:

Following the tragic events of September 11, the Kingdom of Saudi Arabia selected Qorvis to neutralize negative media coverage it received nationwide after it was revealed that 15 of the 19 hijackers were from Saudi Arabia. In October 2001, Qorvis began its campaign-style efforts to reestablish the Saudi-U.S. relationship. Qorvis implemented a multifold campaign integrating several efforts, including media relations, advertising, government relations, grassroots action and Internet communications to: reach out to the media with factual information and access to Saudi officials; promote Saudi Arabia as an ally in the war on terrorism; meet with key law makers on the Hill and within the administration to assure them that Saudi Arabia is an ally; and educate the American people about Saudi Arabia and the region. Heading into 2010, we continue to work closely with the Kingdom to enhance its online presence — including website and social media strategies — and to communicate the country’s key messages among members of a new administration.