“The Greatest Show on Earth”

Ringling Bros. Barnum & Bailey Circus - "The Greatest Show on Earth": Marketing Communications and Media Relations:

Feld Entertainment, producer of the world-famous Ringling Bros. and Barnum & Bailey Circus, selected Qorvis Communications to locally promote the circus’ annual visit to the Washington, D.C./Virginia arenas, and revitalize its brand in these key markets. The challenge was to position Ringling Bros. to break through the clutter of a crowded entertainment environment and sell tickets to see the circus when Washingtonians are faced with a dazzling array of entertainment options.

Qorvis planned and executed an integrated communications campaign that consisted of research, grassroots media, community relations and general brand awareness building. Qorvis garnered consistent media coverage throughout a four-week show run in Washington, D.C. and Virginia, creating hundreds of regional stories. The events implemented proved to be successful in creating goodwill locally and communicating Ringling Bros.’ commitment to the Washington metro community.