Pearson Education:
After winning the TSA contract to recruit and hire more than 100,000 new Federal airport security screeners, Pearson’s government solutions division faced a government audit that accused it of poor management and cost overruns.
Qorvis worked with Pearson executives to anticipate reporter questions and to provide an in-depth analysis refuting the allegations. As a result, when the story hit, Qorvis and Pearson executives were well prepared to dispute the charges and the company was successfully vindicated.
“When faced with a crisis situation, it’s important to prepare for the tough questions and develop a worst-case scenario. With our media training center, we can provide a setting to rehearse for a potentially hostile audience.”
—Don Goldberg, Partner, Qorvis Communications