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Smithsonian Latino Center: Creative and Interactive Services:
To draw increased attention to Latino heritage and culture, Qorvis worked closely with staff at the Smithsonian Latino Center to create an engaging, bilingual, content-rich website — a world-class cultural portal that functions as the hub for Latino resources. Since the new site launched, web traffic increased by 300 percent. The email database and donations have increased as well. In addition to outstanding feedback, including features in many Latino publications, the Smithsonian Latino Center website won a coveted Sabre Award.
“The Smithsonian Latino Center’s website was designed and created by the creative services department of Qorvis Communications. The team, being both highly creative and forward thinking, was able to take the concept of 'We Are' and construct a website that generates the overall feeling, emotion and tone of the Center. Their use of color, images, multimedia and Flash produced a site that draws users in to learn more, while highlighting Latino heritage and culture in our country. Their Team Site CMS integration knowledge and expertise allowed for a smooth and prompt development, as did the tightness of their project management. With these critical aspects, along with an amazing design and concept thought process, Qorvis created a site that I am proud to stand by and expand upon.”
Qorvis Contribution:
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