Virginia Lottery

The Virginia Lottery is an independent agency of the Commonwealth of Virginia and one of the top-performing lotteries in the United States...

Virginia Lottery: Advertising and Creative Services:

The Virginia Lottery is an independent agency of the Commonwealth of Virginia and one of the top-performing lotteries in the United States. The Lottery’s mission is to raise funds for Virginia’s K-12 public schools. Qorvis was selected as the agency of record for the Virginia Lottery following a rigorous six-month, multi-round competition. Television advertising, produced by Qorvis and SmithGifford, is raising awareness and driving ticket sales, and has won two prestigious Addy Awards for our creative team in the process.

 

 

"Since [Qorvis'] work began, Virginia has since had record-breaking lottery sales, netting $1.4 billion during the last fiscal year [2010] — $444.2 million of which the state put towards education." 

--The American Independent

 

 

 

"We saw a lot of good creative thinking by the shops competing for our business, but Qorvis prevailed because of their innovative approach, seamlessly integrated advertising, public relations and online efforts. Their strength in Northern Virginia, an important market for us, also played in their favor.”

 

—Sheila Hill-Christian, Executive Director, Virginia Lottery