Qorvis Partner Stan Collender made some interesting comments in a PR Week article today, “Public affairs pros discover new areas of opportunity.” Stan discusses the blurring of the line between lobbying and public affairs communications support, and the resulting benefit:
“Public affairs communications, where you raise visibility of an issue in a way that policymakers can’t ignore, has become increasingly popular,” Collender says, adding that Op-Eds and news stories produce the best results. “This cuts across all issues that are on the front burner—taxes, spending, financial services—and others that proponents would like to move to the front burner…. Washington is now the center of the business and financial universe,” Collender says. “Public affairs communications needs will be substantial for quite some time.”