Press Release 

SHRM Taps Qorvis for Ad Campaign
Human Resources Association Looks to Integrated Firm To Navigate New Environment

WASHINGTON, DC – December 17, 2008 – Qorvis Communications, LLC, a leading strategic integrated communications firm, today announced that the Society for Human Resource Management (SHRM), the world’s largest professional association devoted to human resource management, has selected Qorvis to enhance its nationwide “I AM SHRM” advertising and branding campaign. 

“SHRM recognizes Qorvis’ ability to achieve clear results, and we’re proud to add them to our extensive list of branding clients,” said Michael Petruzzello, Managing Partner at Qorvis. “As we head into an increasingly turbulent economy, many organizations are looking to distinguish themselves, and Qorvis’ integrated communications capabilities will help SHRM’s messages break through the clutter.”

Qorvis will strengthen SHRM’s existing creative and branding efforts and the campaign will focus primarily on print, online and interactive advertising. The work will include ad testing, branding, advertising and media planning.

“Qorvis’ ability to provide a complete range of advertising services, including creative, media  planning and, most notably, their expertise in interactive marketing, made them a great choice as a partner for SHRM,” according to Chief Global Marketing Officer Steve Horn. 

“Their top-notch talent will work hand-in-hand with our in-house team to evolve our print and online advertising so that we are able to get the right message out, at the right time, to the right audiences,” Horn added.

In recent years, Qorvis has acquired advertising, interactive and research capabilities, integrating them fully into a winning approach to communications for clients including the Virginia Lottery, the Consumer Electronics Association, the Pharmaceutical Research and Manufacturers Association (PhRMA), Pratt & Whitney and DynCorp.

About Qorvis
Qorvis Communications is one of the nation’s largest independent communications firms. Formed in August 2000, Qorvis provides its clients with expertise in the areas of advertising, public and media relations, public affairs, marketing communications, Internet campaigns, investor and financial relations, grassroots, and research and opinion surveys. 

About the Society for Human Resource Management
The Society for Human Resource Management (SHRM) is the world’s largest association devoted to human resource management. Representing more than 250,000 individual members, the Society’s mission is both to serve human resource management professionals and to advance the profession. Founded in 1948, SHRM currently has more than 575 affiliated chapters within the United States and members in more than 130 countries, including offices in China and India. Visit SHRM Online at www.shrm.org.