Contact: Scott Warner
Qorvis Communications
703-744-7824
swarner@qorvis.com
FOR IMMEDIATE RELEASE
Qorvis Communications Named Agency of Record for YouthAIDS
Agency to Increase Awareness and Fundraising on Pro-bono Basis
Washington, DC - August 3, 2005 - Qorvis Communications announced today its commitment to help raise awareness and increase funding for YouthAIDS, a worldwide initiative of Population Services International (PSI), dedicated to preventing the spread of HIV/AIDS among the world’s youth through education and prevention efforts.
As agency of record, Qorvis will manage all media relations and external outreach for YouthAIDS campaigns and events, kicking off with publicity for a multi-national celebrity fundraising and HIV/AIDS awareness campaign developed in partnership with ALDO shoes.
“YouthAIDS is an admirable and respected initiative that makes a significant impact on HIV/AIDS education and prevention on a global level,” said Kelley McCormick, managing director at Qorvis Communications who is leading the YouthAIDS account. “We are honored to be a part of YouthAIDS’ fight to educate and eradicate AIDS among the world’s youth.”
Qorvis will also oversee the YouthAIDS’ annual fundraiser at the Mandarin Oriental Hotel in Washington, DC, on Sept. 14. Ted and Lynn Leonsis are gala chairs, with Jack Valenti the honorary chair for this year’s “Faces of Africa” gala, which celebrates the year’s successes and honors young adults, celebrities, politicians, and corporate leaders who make outstanding contributions to the fight against HIV/AIDS.
Qorvis joins an impressive list of YouthAIDS’ sponsors and partners, which include AOL, Levis, Kiehl’s, Pfizer, American Beauty, Roberto Coin, VH1, MTV, and The Gates Foundation, among others.
“Qorvis understands YouthAIDS’ unique marketing-based approach to fighting HIV/AIDS among the world’s youth,” said Kate Roberts, Founder and Director of YouthAIDS. “With Qorvis providing strategic counsel and public relations expertise, we look forward to reaching new audiences with life-saving messages for our prevention and education programs around the world.”
Editors Note: More information on YouthAIDS and the “Faces of Africa” gala is available upon request.
About YouthAIDS
YouthAIDS, an HIV/AIDS education and prevention initiative of Population Services International (PSI), targets young people between the ages of 15-24 with positive, upbeat messages of abstinence, delayed sexual relations and correct and consistent condom use. YouthAIDS uses media, pop culture, music, theater and sports to reach 600 million young people in over 60 countries with live-saving messages, products, services and care. For more information, please visit www.youthaids.org
About Qorvis Communications, LLC
Qorvis Communications is a client service-driven public relations firm. Formed in August 2000, Qorvis has offices in Washington, DC, and McLean, Va., and provides its clients with expertise in the areas of investor and financial relations, public affairs, grassroots campaigns, public and media relations, marketing communications, Internet-based campaigns and research and opinion surveys. Qorvis’ pro-bono client list also includes Earth Conservation Corps and Suited for Change. The Washington, DC-based law firm Patton Boggs is an investor in and strategic partner to Qorvis. For more information, visit www.qorvis.com.