Focus

Brynna McCosker serves as a Director with Qorvis Communications research division, iQ Research & Consulting.  Current client research engagements include Beam Global Spirits & Wine, Career College Association, Americans for Transportation Mobility and Keep America Beautiful.

McCosker started in market research with the firm Wirthlin Worldwide in 2001 as a project director.  In 2004, one of the largest global market research firms, Harris Interactive, acquired Wirthlin Worldwide.  At Harris Interactive, McCosker quickly rose to senior field manager of their Qualitative Research Practice where she served as primary point of contact for all global qualitative research pricing and project management.

Pertinent Background & Relationships

A multi-tasker by nature, McCosker performs a multitude of tasks on any given day including but not limited to:

• Online survey programming
• Screener and survey instrument design
• Data processing and analysis
• Sample procurement
• Client & vendor management
• Proposal writing

McCosker has always performed work for a broad range of key industry sectors.  Most of her time with Wirthlin Worldwide and Harris Interactive was dedicated to the project success of clients such as the American Petroleum Institute, Radio Shack, Harrah’s Entertainment, Western Union, Emerson, Microsoft, ConAgra Foods, Kimberly Clark, Intel and Xerox.