Focus

Cara Lombardi has a vast amount of government and corporate experience in the areas of event management, market research and strategic marketing. Throughout her career, Lombardi has assisted senior level executives, in both the public and private sectors, with strategic and tactical marketing plans to increase the visibility and drive new business development for their organizations in the government arena. Her ability to establish and sustain business-to-government relationships has been a critical aspect for client marketing solutions and outreach programs. She has produced and managed over 150 events including roundtables, product launches, panel discussions, training seminars and conferences for a number of contractors targeting the federal, state and local governments. She also has experience in creating and managing corporate magazine advertising and targeted research campaigns, as well as maintaining client relations.

Pertinent Background & Relationships

• As Vice President & General Manager at Market*Access International, Lombardi managed all office activities and divisions, including individual and company-wide sales objectives and business expansion plans. She was a key member of the management team charged with managing accounts for premiere companies such as Symantec, BearingPoint, ESRI, CH2M Hill, Microsoft Federal, and more. While at Market*Access, Lombardi created numerous marketing strategies for such companies by incorporating market research, events and media coverage. In addition, she assisted in the inception and launch of two publications – The Homeland Defense Journal and IT*Security Magazine –specifically targeted to the government market.
• As an Event Specialist at PlanetGov (now Apptis Inc.), Lombardi produced and managed the company marketing budget and logistics for all nationwide events. She assisted with coordination efforts between Vendor Relations and partners, including companies such as Cisco Systems and Hewlett Packard.
• As the Director of Marketing and Manager of Sales Development at Federal Sources, Inc., Lombardi was responsible developing and implementing various marketing plans and targeted promotional campaigns based on evaluations of existing company product and service offerings, ultimately increasing subscriptions to database services.

   

Education

Lombardi received a Bachelor of Science from Virginia Polytechnic Institute and State University.