Current and Past Course Offerings

These courses, often led by senior Qorvis staff, focus on relevant subjects such as press release and op-ed writing, media training and pitching, understanding the world of blogs and electronic media, new media trends, advertising and webpage design. Outside experts are also regularly invited to lead topical group discussions, including how legislation works its way through Congress, or how new regulations and policies may directly impact our clients and the communications industry more generally.

Public Relations Writing 201, “There Are No Rules” –These are not rules written in stone; rather, they are concepts to keep in mind to help guide the development of a document — whether it is an op-ed, a letter-to-the-editor, or even an email.

Art of a Press Release, 201 – The press release is all but extinct, but it is still the bread and butter of Public Relations.

Introduction to Media Relations and Pitching, 201 – Social media and viral techniques are revolutionizing the PR industry. So as PR professionals it is important to stay relevant in this changing world.

Introduction to Advertising, 201 – Webster’s defines advertising as “The act or practice of calling public attention to one's product, service or need by paid announcements in newspapers and magazines, over radio or television and on billboards.” Qorvis defines advertising as…”aditude.” 

Integrated Account Management 201, “Art or Science?” – Managing integrated account teams pose unique challenges, but are also great opportunities to provide legendary service to clients.

Social Media, 301 –Rather than hear generalities about how great it social media is, this bootcamp will require laptops and hands-on work.

How To Give A Story Legs, 301 – Every campaign is different and frequently clients expect news to be created in a vacuum. Whether it is a policy campaigns we are waging, the consumer product side of public relations or anything in between, they pay us to make it rain.

New Business Pitching, 301 – A successful new business process is based on asking questions as much as it is answering those of potential clients. Having a comprehensive understanding of what to go after is essential, both in crafting a successful pitch and determining if it’s worth the  time and energy to pursue.

Accounting, 301 “The Truth Behind Accounting!” – Learn that numbers have no mystery, the accounting/finance team is really part of your team, and the expense reports can be quick, easy, and beneficial for everyone.

Grassroots, 301 – If you watch ads during campaign cycles, you've probably seen the one that says, “Candidate X says one thing at home and does another in Washington.” It's an ad that all politicians fear, and it is the bread and butter of grassroots.

Media Relations, 301 – Effectively managing the media is as important as developing and disseminating a particular message, in fact, many times the two go hand-in-hand.

Media Writing, 301 – The writing course is intended to strengthen, tune and most importantly, keep the level of our prose at a premium.

Language Courses – As part of its emphasis on continuing education, courses in beginning and advanced Italian and Spanish are offered throughout the year.

Wine Tasting – Quality work-life balance is important to the success of each individual. The wine tasting seminars are intended to provide a reprieve from the daily stresses of work.
 
How Congress Works – Even Members have a difficult time understanding the complexities of how Congress actually works (and it’s their job).
 
The Path To A Healthier You – The seminars address and offer suggestions for integrating health and fitness in your daily life. Topics include diet, exercise and how to introduce a fitness routine in an office environment.

The Kennedy Center, Back Stage Tour – The tour encompassed everything ­– from the opera house stage to the dressing room Pavarotti occupied, as well as the set of Sheer Madness and the Presidential Box.